Client Objectives

• A seamless phased renewal of the centre floor equipment without causing disruption to store operations
• Replacement with modern, brand-aligned fittings to support evolving brand and merchandising goals
• Completion within a 5-week programme to align with seasonal retail demands
• Adherence to Primark's stringent brand standards and health and safety protocols

Scope of Works

• Systematic, phased removal of existing centre floor equipment to maintain operational continuity
• Installation of new CFE, designed to enhance product visibility and customer flow
• Coordination with in-store teams to avoid disruption during trading hours
• Full compliance with health and safety standards during all phases of the work

Challenges

• Maintaining store operations: The phased nature of the project required careful scheduling to avoid impact on shoppers and staff
• Logistical complexity: Managing delivery and installation of large volumes of equipment in a busy retail environment
• Tight timescale: Completing a large-scale refurbishment within 5 weeks demanded efficient processes and rapid problem-solving

Solutions

• Phased approach: Developed a detailed schedule dividing the store into manageable zones for sequential work, enabling ongoing trade
• Pre-fabrication and staging: Pre-assembled components off-site for quick on-site installation, reducing downtime
• Close client collaboration: Maintained daily communication with store management and the client's retail operations team to coordinate works
• Rigorous quality control: Employed dedicated on-site supervisors to ensure every element met brand and safety requirements

Results

The project was delivered on time and within programme, revitalising Primark's centre floor with new equipment that enhances merchandising flexibility and customer experience. The phased approach ensured minimal disruption, allowing the store to remain operational throughout the renewal. PJ Interiors' work strengthened its reputation for delivering high-quality, efficient retail refurbishments under tight deadlines