Client Objectives

The client's key goals were to:

• Efficiently install centre floor fixtures to a 35,000sqft high-traffic fashion retail environment
• As part of Primark's expansion into Romania, deliver a visually cohesive store fit-out consistent with Primark's global brand standards
• Complete the fit-out within a 3-week timeline to meet opening deadlines

Scope of Work

• Assembly and installation of centre floor fixtures, including display gondolas, rails, tables, and shelving units
• Coordination with broader store fit to ensure seamless integration

• Prepare and deliver daily reports in accordance with the client's requirements.

Challenges

• Large-scale fit-out: Coordinating numerous individual pieces of equipment across a 35,000 sq ft floor area required precision
• Brand consistency: All equipment had to meet Primark's strict aesthetic and functional standards globally
• Cross-border logistics: Coordinating a skilled labour force to work in Romania required meticulous planning to ensure compliance with local labour laws and regulations. Comprehensive documentation and thorough understanding of the countries legal guidelines were essential to maintain smooth operations and avoid delays

Solutions

• Assembly & staging: Equipment is assembled in a dedicated area of the store to facilitate efficient staging and streamlined installation.
• Dedicated project management: Close collaboration between our team, the client, and suppliers ensured deadlines were met without compromising quality
• On-site coordination: We worked alongside other trades and fit-out teams to avoid downtime and ensure a clean, safe working environment

Results

The centre floor fit-out was completed on schedule, transforming the large retail space into a functional, attractive, and brand-consistent environment. The new store successfully opened to positive customer feedback, showcasing Primark's commitment to quality and operational excellence across its expanding Romanian portfolio.